All in Biz Dev and Marketing
Writing a winning case study which resonates with your target audience is challenging, but following the same approach as a great fairy tale might actually help you close that deal! This blog sets out how you can learn from great story tellers and create a case study which sets your product or service apart.
By thinking about chemistry, not just culture, we can get differing business teams to work together to achieve a common objective, whilst celebrating what makes each team unique and the best at what they do.
We've all been there - invited to a strategy, kick off or brainstorming meeting, with a very loose agenda, and realised at the end of three hours of debate you are no closer to finding a solution... if anything you are more confused now than when you began...
When customers evaluate a product or service, they weigh its perceived value against the asking price. What constitutes value varies depending on what you're measuring, but it can be split into 30 distinct areas.
Behavioural assessments are becoming more mainstream in major construction and infrastructure procurement processes, so how can you navigate them successfully?
Written in response to a challenge set by Dr Claire Trevien; the competitive nature of CrossFit and Business Development have more in common than you'd think.
A guide to help you get the most out of your next conference or trade show, whether you're an exhibitor or a delegate. Maximise the networking, learning and development opportunities with these tips!